Why More Businesses Are Turning to Freelancers

If you’re a business leader, you probably already know that freelance workers are increasingly popular. In fact, some large companies are eschewing full-time employees altogether in favor of engaging freelance talent on an as-needed basis.

A combination of improved technology, shifts in pervasive attitudes and greater acceptance of remote work have all contributed to this freelance boom. And while many smaller and startup businesses have relied on freelancers for years, the growing popularity of freelancing among high-skilled professionals has now brought larger companies into the fold.

Unlike older generations, younger workers (such as those in Generation Z and millennials) are well suited to the freelance lifestyle. As digital natives, they’re comfortable working with asynchronous communication tools and remote collaboration platforms. They also value a positive work-life balance and the flexibility that comes with freelance careers. These factors have driven the growing prevalence of freelance jobs, especially in marketing.

While some leaders are still hesitant to hire freelancers, most have changed their tune once they’ve experienced the results. In fact, 97% of business leaders who were initially hesitant to engage freelance marketers said that the experience ultimately paid off. Of those, 81% reported that the freelance marketers they worked with met or exceeded their company’s standards.

One of the most significant advantages of leveraging freelance talent is that it provides companies with fast access to critical skill sets on demand. When a project calls for a specific skill set that you don’t have internally, hiring a new full-time employee to fill the role can be costly and time-consuming. However, bringing in a freelancer with the right expertise can be much faster and more cost-effective.

In addition, a freelancer’s expertise can save a company money in the long run. Since freelancers don’t need the same benefits that full-time employees do, they can be hired for a fraction of the cost of a full-time employee. This can make a huge difference in budgeting for projects or even entire marketing campaigns.

Another reason why businesses are turning to freelancers is that they can scale up or down their freelance workforce based on their needs. This can be helpful when a new project requires specialized skills but isn’t expected to last very long. However, it’s important to note that freelancers should be carefully vetted before being entrusted with any sensitive or confidential information.

The growing popularity of freelance work isn’t limited to marketers; other roles such as web developers, IT specialists and data scientists are all becoming more common freelance roles. In addition, some companies are expanding their freelancer hiring practices to include non-marketing-specific roles as well, such as finance and accounting.

While there are many reasons why companies are embracing the freelance economy, it’s essential that every business has a plan in place to recruit and manage freelancers. Taking a wait-and-see approach to the gig economy could be risky for a company of any size.

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